The rebranding process of Syrp, the famous motion control gear manufacturer, is headed towards its completion. The company, which now operates under the name “Syrp Lab”, is now focusing on producing educational content for creatives via their new website and dedicated YouTube channel, while still carrying on product research and development for the Vitec Imaging Solutions group. New Zealand-based company Syrp Lab (previously Syrp) is well-known for producing high-quality motion control gear, like their popular Genie II. Over the years, the group made its way out of the startup status to eventually become a worldwide established brand. This process was made possible by their serious efforts to bring constant innovation with each of their product releases. A few months ago, we reported about Syrp’s decision to undergo a rebranding process to transform into Syrp Lab. This name change also implies the incorporation of their products into the Manfrotto Move ecosystem. Let’s try to better understand what’s going on. Image source: Syrp Lab Syrp Lab: a new mission While bringing up sparkling product ideas will still remain the company’s main commitment (more on this later), they also have a second-nature mission: bringing fresh educational content to creators around the world. This will be done via two main mediums: a dedicated website page and their re-branded YouTube channel. Image source: Syrp Lab Syrp Lab’s goal is that of releasing valuable content twice a month, with each YouTube video being paired with an accompanying written article on their web page. Actually, both platforms...
Published By: CineD - Friday, 8 April, 2022